A public-service ad combating child abuse has drawn complaints because it shows too much child abuse. The ad is grueling: It shows a little boy addressing the camera as his dad punches, slaps and kicks him in what viewers can only hope is excellent stage-blocking and not actual contact. At the end of the ad, the injured boy looks the viewer in the eye and in a querulous voice says, “I can’t wait until I grow up” — a tagline that deftly carries two different meanings.
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By the time you finish reading this, 15 children will have been abused; In the next five minutes, 30 more; Within the next hour, 360 more; And by tonight, close to 8,000+ children will have suffered from abuse, 5 of which will die. Child abuse has increased 134% since 1980 and is now considered a worldwide epidemic. The high jump in child abuse deaths and the shocking increase in statistics highlights the frightening lack of public knowledge.
Educate Yourself -- Learn the Facts
It May Just Save a Child's Life!!