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Child Abuse Ad Shocks Viewers

Posted by Sandra On May - 12 - 2011

A public-service ad combating child abuse has drawn complaints because it shows too much child abuse. The ad is grueling: It shows a little boy addressing the camera as his dad punches, slaps and kicks him in what viewers can only hope is excellent stage-blocking and not actual contact. At the end of the ad, the injured boy looks the viewer in the eye and in a querulous voice says, “I can’t wait until I grow up” — a tagline that deftly carries two different meanings.

READ MORE HERE:

http://www.bnet.com/blog/advertising-business/sure-this-gruelling-anti-child-abuse-ad-is-hard-to-watch-8212-that-8217s-the-point/8547

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